Meet Daniel Tan, Production Manager and Co-Founder of Pencil Rocket. A full-service content creator founded in Melbourne, with a focus on marketing and branding for clients across corporates, SMEs and start-ups.
We recently sat down with Daniel to learn more about his exciting entrepreneurial journey.
What is your business?
Pencil Rocket – if you have a unique story, we want to be the people to tell that story through videos and social media management.
What makes Pencil Rocket different?
When we started we were a video production house, soon we realised clients didn’t just want the video – they want things that come with the video. They wanted brand awareness and conversion, so we pivoted to providing social media management. We become your social media marketing team – you outsource all of it to us, the only thing we need the client to do is to reply to direct messages. The thing that makes us different is that we provide a lot of video content, as opposed to just images. These videos are really optimised for social media, we play around with 3D effects, borders, and shapes so that we can attract their customer’s attention.
Where did you get the idea for your business?
Demand – we didn’t plan on it. We love filmmaking and we were doing a project of ours where we went around interviewing successful entrepreneurs. They really liked what we were doing and they wanted to pay us for another video. We hired two more people, a graphic designer, and marketing manager, Nathan my co-founder does the videos. People came to us for videos and we would upsell our social media management, and tackle the true problem.
What has been the biggest challenge so far?
For a long time, we couldn’t find good people that were able to do videos at the quality we wanted, that was a big problem, as a result, Nathan had to work full-time on Pencil Rocket to do all the videos. Another issue we had was time management because when you are just starting out you don’t know how much of your time is spent effectively. So often much time on something and we didn’t get the results we wanted.
What is the best piece of advice you have received?
Don’t be afraid to provide value first. Because if you provide value to someone there is almost no possible way they will not want to compensate you for that value if you help them they want to help you. Life has a way of paying it back to you!
Top 3 tips for aspiring entrepreneurs?
Do. Don’t think too much.
Surround yourself with people you admire.
Look for mentors that you look up to!